Beyoncé Officially Introduces Her Fashion Label

The world got an initial view of Beyonce’s fashion label back in 2014, now after a 2 year wait ladies it’s here. Beyonce has worked with the team of Sir Philip Green (Topshop & Topman owner) to bring her IVY PARK ideas to fruition. The label is described as…

“merging fashion-led design with technical innovation. Creating a new kind of performance wear: modern essentials for both on and off the field.”

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The collection will“will be centered around three core legging styles and will consist of 200 pieces in total.” Intended to “smooth and support,” the pieces are meant to be layered together and will feature the likes of bold IVY PARK branding along with honeycomb-like embossed patterns.

The release date is 14th April and will be available from the following

  • Topshop
  • Selfridges
  • JD Sports
  • Net-A-Porter

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