Over the next six days and nights, adidas Originals will be celebrating the release of the uncompromising NMD sneaker; together with the new creative generation at a bespoke East London location. Set across two floors, Futurehouse will kick off proceedings this evening; playing host to live music from Brooklyn’s Joey Bada$$, lyrical bouts courtesy of Wretch 32 & Avelino, future electronica duo Snakehips, plus Radio 1 DJ’s Annie Mac and Monki, Beats 1/Rinse FM’s Lily Mercer and Manny Norte firing up the decks. Visitors to the adidas Originals concept space will also be able to experience an exclusive Q&A with UK grime don Kano, adept advice from industry tastemakers – including a special Hypebeast session – art installations, film screenings, sneaker showcases and even a daily BBQ.
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